Rhodri is the newly appointed Managing Director of RL Commercial, the new organisation set up to spearhead the commercial growth of Rugby League in the UK. Working in partnership with RL Commercial’s long term strategic partner, IMG, Rhodri will lead on and oversee the delivery of broadcast, commercial, digital, brand and event activities, at the same time as implementing IMG’s ‘Reimagination of Rugby League’ recommendations.

His career to date has been spent in Rugby League in various commercially focussed roles at club, agency, and rights holder environments.